Privacy Policy 


When you see ads on Plurality, they are being distributed by Snack Media via Google Ad Manager. Excerpts from Snack Media's Privacy Policy that pertain to Plurality are laid out below. To read the entire policy, check out their website here.


  1. Our Data Promise to you
  2. Who does this privacy notice apply to?
  3. What data do we collect?
  4. How do we keep it secure?
  5. How do we collect Personal Data?
  6. How do we use your Personal Data?
  7. Who we share your data with
  8. How long is your information kept?
  9. Cookies and how we use them
  10. Online Behavioural Advertising

1. Our Data Promise to you

Plurality will process personal information only in strict compliance with the Data Protection Act 2018 (as amended), the Privacy and Electronic Communications (EC Directive) Regulations 2003 and other associated data protection legislation. Your visiting this web site constitutes acceptance of and consent to the practices set out in this Privacy Policy. If you do not agree with any of the terms as set out in this Privacy Policy then you should cease using this web site immediately.

Plurality reserves the rights to change this Privacy Policy at any time by posting an updated version on the web site. The date that the web site was last updated is shown at the bottom of this web page. Your continued use of this site after an updated version is posted constitutes your acceptance of and consent to the practices set out in this Privacy Policy as modified.

2. Who does this privacy notice apply to?

This notice applies to:

  • Players who visit the site without making an account.
  • Players who make an account on Plurality.

3. What data do we collect?

We collect both non-personal and personal data on an ongoing basis. Personal:

  • IP address
  • Email address
  • Telephone number
  • Address
  • Demographic details
  • Behavioural data (what you are interacting with on our site)
  • Device data (e.g. Phone, desktop, tablet)


Web browser details, operating system data, date and time stamps, clothing & accessory size information

4. How do we keep it secure?

We maintain appropriate organisational and technological safeguards to help protect against unauthorised use, access to or accidental loss, alteration or destruction of the personal data we hold. We also seek to ensure our third-party service providers do the same. However, the transmission of data over the Internet cannot be guaranteed to be completely secure and failsafe. As such, SN&CK Media Limited is not able to warrant or guarantee the complete security of any personal information that you provide and it is important that you are aware that providing any such information is done so entirely at your own risk

5. How do we collect Personal Data?

  • Directly from you, when you sign up for our services and when you browse one of our sites
  • Personal data we generate about you, e.g. personal data we use to authenticate you, or personal data in the form of your IP address or your preferences
  • Personal data we collect from third parties, e.g. personal data that helps us to combat fraud or which we collect, with your permission, when you interact with your social media accounts
  • Personal data that we hold on to to perform our duties as a processor like hosting of websites and our services.

Your personal information is not collected from you automatically, simply as a result of your accessing this web site other than some information about your device or IP for identification to ensure correct tracking and analysis and to combat fraudulent activity.

6. How do we use your Personal Data?

We use personal data collected through our sites and apps only when we have a valid reason and the legal grounds to do so. We determine the legal grounds based on the purposes for which we have collected your personal data. The legal ground may be one of the following:

  • Performance of a contract with you (or in order to take steps prior to entering into a contract with you): For example, where you have purchased a product from us and we need to use your contact details and payment data in order to process your order and deliver your product.
  • Compliance with law: In some cases, we may have a legal obligation to use or keep your personal data.
  • Our legitimate interests: Where it is necessary for us to understand our readers, promote our services and operate our sites and apps efficiently for the creation, publication and distribution of content online. Examples of when we rely on our legitimate interests to use your personal data include:
  1. When we analyse what content has been viewed on our sites, so that we can understand how they are used and improve our content
  2. To carry out marketing analyses to better understand your interests and preferences so that we can make our marketing more relevant to your interests and preferences. This includes when we promote our own products and services. For example, we look at what you have viewed on our sites or what products have bought You can opt out from having your personal data used for marketing analyses by sending me a DM onTwitter, or through the form on the Trainwreck Labs website.
  3. To show you personalised advertising by identifying your interests and to create “segments” of particular types of audiences so that we may show you advertisements that may be more relevant to your interests and the ‘’segments’’ you may be in. These ‘’segments’’ are also used to inform the building of custom audiences so that we can identify our audience across third party websites, such as social media platforms like Facebook.
  4. To collect and log IP addresses to improve the website and monitor website usage
  5. To personalise our services (for example, so you can sign in) by remembering your settings, and recognising you when you sign in on different devices
  6. When responding to your queries and to resolve complaints
  7. For security and fraud prevention, and to ensure that our sites and apps are safe and secure and used in line with our terms of use

7. Who we share your data with

We use third-party advertising companies to serve ads when you visit our Web site. These companies may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please see:

All the information that Plurality sites collect via the web site or correspondence is used to help Plurality understand more about who uses the web site and to help improve the web site and the services that it offers. It will also help Plurality to send communications to you that may be of interest.

We do share information about users with third parties order to promote, sell or enhance the products and services we provide but we only disclose such information in an aggregated or anonymised form so that the information is incapable of identifying you as an individual, unless you have given us prior consent to do so. We take the privacy of our users very seriously, we do not rent, sell or share your personal data with other people without gaining your consent to do so. However, in limited circumstances, your personal data may be passed to a third party in any one of these circumstances without explicit consent:-

  • If Plurality has a duty to do so or if the law allows or requires Plurality to do so;
  • If Plurality or its assets are sold to or purchased by another company or person;
  • To affiliated businesses or subsidiary or parent companies of Plurality.
  • If Plurality wishes to or is required to pass on your information to a third party in these limited circumstances, it will send an email notice and give you the opportunity to opt-out.

Plurality may use the personal information that you have provided to contact you by any of the methods which you input. If you have provided us with your email, you will be added to Plurality newsletter database and you will receive content, news and additional information about new services, features or products from the site your signed up via in the Plurality group and other sites within Plurality group. If you do not want to be contacted in this way then please click where indicated when you are completing any of the online forms where you initially input your personal details, by changing your personal details on the [“personal details”] page when you are logged on to the web site, or by contacting Plurality via the contact page at any time after submitting your personal details.

As the Internet is a global network, there may be instances when your personal data travels across international borders. This may include transfers outside the EU and the EEA. If you do voluntarily input any personal information via this web site or send correspondence, then in doing so you are authorising Plurality Limited to transfer your personal data in this way.

8. How long is your information kept?

We will keep your personal information for as long as is necessary for the purposes listed above (section 6.) or longer, as may be required by law. Generally, we will keep your personal information for 6 years from collection. However, in practice the retention period will likely be shorter if the information is no longer needed or longer if required for lawful purposes.

After the retention period, your personal data will either be securely deleted or anonymised and it may be used for analytical purposes. You must back up your data if you wish to keep it for longer.

9. Cookies and how we use them

Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website. We uses cookies for a number of reasons:

  • To provide you with a more personal and interactive experience on our sites.
  • For statistical purposes to track how many users we have and how often they visit our websites.
  • We use organisation to collect anonymous user information so they can analyse how the website is being used and the number of visitors.
  • We and our advertisers may use statistical cookies to track who has seen an advert and clicked on it.
  • To show you adverts that you may be interested in and to control the number of time you see them and measures the effectiveness of the ad campaign.
  • We may use ‘Flash’ cookies to store your preference for your media player. If we do not use them, it may not be possible for you to watch some video content.
  • You have the ability to accept or decline cookies, when you use the website for the first time via “see all options” link on the “pop up” banner, but please be aware that for some parts of our sites to work, you will need to accept cookies.
  • For more information about third party cookies generated by advertisers, please visit and/or

Types of Cookies


These are essential to the running of a Snack Media owned website. They include Session cookies, which enable you to carry out essential functions on Snack Media owned websites like maintaining login details for the session or a transaction. Session cookies are not stored on your computer and the information these cookies collect is anonymised and they cannot track your browsing activity on other website. These cookies will expire when you close your web browser session.

Cookies defined, as ‘Functionality’ will not be used to target you with adverts on other websites.


These cookies allow you to move around our websites and use essential features like secure areas and shopping baskets. These cookies do not gather any information about you that could be used for marketing or remembering where you have been on the internet.

Cookies defined, as ‘Strictly Necessary’ will not be used to target you with adverts or remember your preference or username beyond your current visit.


These cookies collect information about how you use our website, such as which pages you visit. These cookies do not collect any information that could identify you, as all the information collected is anonymous and is only used to help us improve our websites, understand what interests you and measures how effective our advertising is.

Cookies defined, as ‘Performance’ will not be used to target you with adverts or target adverts to you on other websites, or remember your preference or username beyond your current visit. We use these cookies to understand how our website is performing to enable us to make improvements to enhance your browsing experience.


These cookies are linked to services provided by third parties. We use these cookies for social media sharing; providing advertising agencies with information on your visit so that they can show you adverts that you may be interested in when you return to the website or visit other third party websites and deliver content and marketing communication which are tailored to your interests based on you your visit. We also enable some advertising partners to set cookies specifically to enable them to analyse advertising campaign performance.

We may also use cookies and similar technologies to provide you with adverts based on your location, offers you click on, and other similar interactions with our websites and apps.


Some third party sites may drop cookies on your device with consent or with legitimate interest

Cookies set by Plurality and its partners

Cookie GroupCookie Type(s)PurposesCookie Info
WordPress – *wp**wordpress*Strictly Necessary, FunctionalLogging into the website, sessions and commenting link
Google AnalyticsPerformance, AnalyticsTracking impressions and user behaviourlink
Google AdsAdvertistings, Analytics, TargetingAd targeting, personalisation, tracking and analyticslink
SourcepointPerformance, AnalyticsFor Consent management platform and user options of GDPR and CCPA link
HubspotPerformance, AnalyticsWebsite usage and trackinglink
LotamePerformance, Analytics, TargetingUser targeting, behaviour tracking, and audience
JEENGPerformance, AnalyticsPush notification analytics trackinglink
ParsleyPerformance, AnalyticsWebsite analytics tracking for impression information link
QuantcastAnalytics, TargetingFor Consent management platform and user options of GDPR and CCPAlink
XenforoStrictly Necessary, Functional, performanceLogging into forums, settings and personalisationlink
PhpBBStrictly Necessary, FunctionalLogging into forums, settings and personalisationlink
PrebidPerformance, Analytics, TargetingHeaderbidding cookies to record preferences for advertising and vendor tracking link

10. Online Behavioural Advertising

We use an advertising service called online behavioural advertising (OBA). This allows us to deliver targeted advertising to the visitors of our websites. It works by showing you adverts that are based on your browsing patterns and the way you have interacted with the website. For example, if you have been reading a lot of car articles, you may be shown more adverts for cars.

With consent, we use data to:

– analyse user cohorts and behaviours across our website; we build aggregated audiences around key attributes and behaviours.

– facilitate targeted advertising on sites owned by Plurality limited to provide relevant advertisements to you and to make effective use of advertising inventory.

We facilitate the above functions by using advertising technology providers:

LOTAME data management platform, for the purpose of gaining audience insights and enabling consented audience data to be activated through our advertising platforms. Lotame uses cookies and other identifiers to track online behavioural, demographic and technographic data; they don’t receive information such as your name and email. Lotame can also receive anonymous data segments that Snack Media sends, such as user IDs associated with people who have been registered members for a certain length of time. Lotame stores data on average for 9 months, and in special cases for up to 18 months. Lotame’s privacy policy:

Liveramp When you log into our website, we may share information that we collect from you, such as your email (in hashed, pseudonymous form), IP address, or information about your browser or operating system, with our partner LiveRamp. LiveRamp uses this information to create an online identification code for the purpose of recognizing you on your device. This code does not contain any of your identifiable personal data and cannot be used to re-identify you. We place this code in our cookie and allow it to be used for online and cross-channel advertising. It may be shared with our advertising partners and other third party advertising companies globally for the purpose of enabling interest-based content or targeted advertising throughout your online experience (e.g. web, email, connected devices, and in-app, etc). These third parties may in turn use this code to link demographic or interest-based information you have provided in your interactions with them. You have the right to express a choice regarding our sharing of this data with LiveRamp for the above purposes, of the creation of this code, or of our sharing of the code with our advertising partners.

When you use our website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with our partner, LiveRamp Inc and its group companies (‘LiveRamp’). LiveRamp may drop a cookie on your browser or directly in our emails and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. Similarly, when you use our mobile apps, we may also share hashed and de-identified email addresses, mobile device ID, location data, and advertising identifiers with LiveRamp, which uses that information to create a link between your mobile device and its databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email and in app etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. You have the right to exercise your rights under GDPR including opting out of LiveRamp’s Cookie or Mobile Identifiers and can easily do so by clicking on this link:

If you would like more information regarding OBA and how to opt out, visit